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Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek and other industry partners. A former professional triathlete, Kozuschek, in the prime of his athletic career, began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market.Over the years, this led him to Lezyne, whose goal is to engineer and produce premium quality accessories that meet the same high standards as high-end bicycle components. In a few words, Lezyne's goal was Engineered Design. Today, the goal remains the same and Lezyne is now a cycling accessories industry leader with award winning products world-wide.